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5 Mistakes to Avoid on Your eCom Google Ads

Updated: Feb 21


1️⃣ No duplicate purchase conversions in campaign goals.


2️⃣ Ensure the Dynamic Remarketing tag is working properly, ecomm_prodid or id should be firing around 30% or more.


3️⃣ Do not track vanity conversions like pageviews, add to cart, or begin checkout as primary, in campaign goal.


4️⃣ Make sure the primary purchase conversion tag is setup on the website, not imported from Google Analytics


5️⃣ Do not use non-brand keywords in your brand campaign. Use different search campaigns.


💔 It breaks my heart to see these elemetary mistakes almost every time I audit Google Ads campaigns for eCom DTC brands.


None of the 500+ folks who have been through Guided PPC Google Ads courses and coaching programs would ever make a mistake like this.


If you found this 5-point checklist useful then please Like, Comment, and Share the post so that it helps others! 🙏


Cheers!!!


 5 Mistakes to Avoid on Your eCom Google Ads


 

Hi ✋ I’m Santosh, founder of Guided PPC. A Google Ads agency dedicated to scaling e-commerce businesses beyond 6 figures with Google Ads.


Fed up with lackluster results? Feeling ignored by your current agency? Get in touch. We do things differently.


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