How do you scale a new Google Ads account without budget limitations?Santhosh KJan 23, 20241 min readRated 0 out of 5 stars.No ratings yetWould you scale Cautiously or go Aggressive? 💚 The Cautious Way: - Launch search and shopping campaigns- Use narrow targeting (e.g. longtail keywords)- Keep the budgets low- Use manual bids for better control- Double down on converting keywords and ads- Hold off the YT ads even if you have great video ads- Hold off PMax even if you have great creatives- Rule out Demand Gen completely- Keep optimized targeting turned off- Focus on getting conversions first and then worry about spending the budget.❤️ The Aggressive Way:- Launch with a full-fledged campaign mix- Test PMax, YT Ads, and Demand Gen early on- Start with a mix of narrow and broader audiences- Test PMax Feed Only, Full Build, Asset Only together- Run Standard Shopping alongside as well- Test DSA if pages return good keywords- Test Broadomation (broad match + tCPA/tROAS)- Turn on optimized targeting on converters, customer lists, etc.- Focus on spending the budget first and then worry about conversions.Which of these approaches would you use? Or do you have a hybrid version? Let me know in the comments.Found this helpful? Follow for more.
Would you scale Cautiously or go Aggressive? 💚 The Cautious Way: - Launch search and shopping campaigns- Use narrow targeting (e.g. longtail keywords)- Keep the budgets low- Use manual bids for better control- Double down on converting keywords and ads- Hold off the YT ads even if you have great video ads- Hold off PMax even if you have great creatives- Rule out Demand Gen completely- Keep optimized targeting turned off- Focus on getting conversions first and then worry about spending the budget.❤️ The Aggressive Way:- Launch with a full-fledged campaign mix- Test PMax, YT Ads, and Demand Gen early on- Start with a mix of narrow and broader audiences- Test PMax Feed Only, Full Build, Asset Only together- Run Standard Shopping alongside as well- Test DSA if pages return good keywords- Test Broadomation (broad match + tCPA/tROAS)- Turn on optimized targeting on converters, customer lists, etc.- Focus on spending the budget first and then worry about conversions.Which of these approaches would you use? Or do you have a hybrid version? Let me know in the comments.Found this helpful? Follow for more.
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