Updated: Oct 19
Here is a detailed explanation: https://lnkd.in/g-nREDtC
If you're an advertiser, you should know the difference between Conv. Value vs. Conv. Value by Conversion time and ask your agency/consultant/employee to report campaign performance using this metric.
If you're a Google Ads Specialist or an agency, and if you're still sending those weekly reports using Conv. Value and Conv. value/cost, it's time to level up.
This might sound obvious to some but what I have learned during the years in Google Ads advertising is that nothing at all should be deemed as obvious. Therefore, this video tutorial.