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What's the difference between Conv. Value vs. Conv. value by conversion time?

Updated: Oct 19

Here is a detailed explanation:

If you're an advertiser, you should know the difference between Conv. Value vs. Conv. Value by Conversion time and ask your agency/consultant/employee to report campaign performance using this metric.

If you're a Google Ads Specialist or an agency, and if you're still sending those weekly reports using Conv. Value and Conv. value/cost, it's time to level up.

This might sound obvious to some but what I have learned during the years in Google Ads advertising is that nothing at all should be deemed as obvious. Therefore, this video tutorial.

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