It takes a while for Google Ads to work, only if you stick to the basics and do not make changes in panic mode!
This DTC brand sells beds and mattresses in the UK and they were struggling to scale their Google Ads campaigns profitably. Besides, their conversion tracking wasn't accurate for a significant part of their orders came via financing option which often gets rejected resulting in improper sales reporting.
We started with a free audit of their Google Ads campaigns and identified the gaps in terms of campaign structure, targeting, bidding strategies, and of course the conversion tracking issues.
We restructured their Google Ads campaigns focusing on profitable product SKUs, optimizing their product feed for best compliance and keyword discovery as well as revamped their ad copy and creatives and kept optimizing until results turned around.
We are finally able to deliver over 5x ROAS as well as scale the ad spend, revenue, and profits by 4x so far and we will keep it improving.
Great job team Guided PPC 🚀🚀💪💪
Hi ✋ I’m Santosh, founder of Guided PPC. A Google Ads agency dedicated to scaling e-commerce businesses beyond 6 figures with Google Ads.
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