We spent an hour deep-diving into Tier 11's positioning. Here's what they figured out!
Then I asked the participants:
❓ How many of you have done lead gen campaigns earlier?
👉 8 participants raised their hands
❓ How many of you have spent this much time in understanding their business?
👉 0 participants raised their hand 😱
If Google Ads Specialists spent at least an hour brainstorming over:
- What does their client's business stand for?
- What service offerings do they have?
- Why are they different from others?
Before researching keywords, writing ads, or building campaigns, the chances of their campaigns failing to deliver results can be reduced at least by half.
Hope you found this valuable folks!