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Brand Search at $13 CPC in Google Ads

Updated: Feb 29

On our Google Ads coaching call today I was shocked to see this, a first in my career!

When we dug deeper it turns out that Maximize clicks bid strategy was used on the brand campaign.

Digging into search terms it showed $2.3 CPC for the search terms but 2 clicks were at $23 CPC.

Both these clicks were shown as "Other search terms".

Fine, the brand name was a bit of a generic term but...

When I checked the keyword planner, the higher bid estimate was $8.2 only.

What really could have gone wrong here? Have you come across something like this?

I am still in disbelief!

Have you seen a brand search campaign in Google Ads running at $13 CPC


Hi ✋ I’m Santosh, founder of Guided PPC. A Google Ads agency dedicated to scaling e-commerce businesses beyond 6 figures with Google Ads.

Fed up with lackluster results? Feeling ignored by your current agency? Get in touch. We do things differently.

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