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Brand Search at $13 CPC in Google Ads

Updated: 19 hours ago

On our Google Ads coaching call today I was shocked to see this, a first in my career!


When we dug deeper it turns out that Maximize clicks bid strategy was used on the brand campaign.


Digging into search terms it showed $2.3 CPC for the search terms but 2 clicks were at $23 CPC.


Both these clicks were shown as "Other search terms".


Fine, the brand name was a bit of a generic term but...


When I checked the keyword planner, the higher bid estimate was $8.2 only.


What really could have gone wrong here? Have you come across something like this?


I am still in disbelief!



Have you seen a brand search campaign in Google Ads running at $13 CPC

 

Hi ✋ I’m Santosh, founder of Guided PPC. A Google Ads agency dedicated to scaling e-commerce businesses beyond 6 figures with Google Ads.


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