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Google Ads Discovery campaign case study in progress

Scaled so far from $100/day to $4000/day while hitting the tCPA goal. ๐Ÿ”ฅ๐Ÿš€

Campaign for eCom store, without feed

๐Ÿ‘‰ Product-specific ad group

๐Ÿ‘‰ Cold targeting (keywords)

๐Ÿ‘‰ Most of the action is from "Optimized Targeting"

Takeaways so far:

โœ… If you have a unique product that people want to purchase when they discover it (not generic shampoo bottles available in every nook and corner store), and

โœ… You have a solid CRO landing page and checkout funnel, and

โœ… You give it a tCPA goal and you give it time, and

โœ… You aren't afraid to scale budgets to the recommended amount

๐Ÿ”ฅOptimized targeting on discovery ads can deliver results and scale profitably.

More details soon!

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