Scaled so far from $100/day to $4000/day while hitting the tCPA goal. 🔥🚀
Campaign for eCom store, without feed
👉 Product-specific ad group
👉 Cold targeting (keywords)
👉 Most of the action is from "Optimized Targeting"
Takeaways so far:
✅ If you have a unique product that people want to purchase when they discover it (not generic shampoo bottles available in every nook and corner store), and
✅ You have a solid CRO landing page and checkout funnel, and
✅ You give it a tCPA goal and you give it time, and
✅ You aren't afraid to scale budgets to the recommended amount
🔥Optimized targeting on discovery ads can deliver results and scale profitably.
More details soon!