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3 Non-Google Ads Skills That Differentiate Real Google Ads Specialists

Updated: Feb 21

1️⃣ Accountability: You're being trusted with spending someone's money on Google Ads so unless you're accountable, you'll burn a big hole in their bank account, real fast.

2️⃣ Ownership: If you don't take ownership of your client's business and its success/failure, you'd think average, be able to deliver average results, and you will grow at an average rate.

3️⃣ Proactiveness: If you're always reactive, waiting for someone to tell you what to do and what not to then you simply don't belong here. Go find yourself something else to do.

Hope this helps!


Hi ✋ I’m Santosh, founder of Guided PPC. A Google Ads agency dedicated to scaling e-commerce businesses beyond 6 figures with Google Ads.

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